Now that I’ve finished uni work for the 2nd year, I need something else to focus my energy on, and I’m going to begin with last night’s Apprentice.
Being the loser TV addict I am, I have long been a fan of the show, way back to when it involved Lord Sugar actually looking for an apprentice. A time when the female contestants were true characters: quirks who kicked ass, young girls who had started businesses at 15 and paid off their mum’s mortgage, a time when a bold choice of beret was not uncommon and they glammed up for the You’re Fired interview with a pair of random elbow length evening gloves. (See here) These girls may not have had much style, but they definitely had some sense.
Needless to suggest then it may be that having this heartfelt nostalgia for the program, I was already a bit fretful for it before this series had even aired, with reports of “sex” ing the show up to try to desperately hold on to apparently really shallow viewers.So far I have been trying to brush my judgements aside, (honest), attempting to focus on the intelligence and ideas of these contestants. Yet that, it would seem now, has only contributed to me feeling even more pissed off.
What is evident is that the casting folk of this series have made a detrimental mistake of choosing purely on looks, and have gone back in time to when looking good meant you couldn’t have a brain with it. How these girls have businesses and design products is still beyond me.
I mean, anyone who watched Wednesday night’s episode knows that despite a lot of talking and no listening all they ultimately created was a box. A box which had a hint of USP with a “clever” interlocking system to put it together which reminded me of a building block toy I had when I was like two.
A box which, after much deliberating and discussion, was designed by someone who is meant to be a designer, and another one who initially was a designer, but by the board room just had an “eye for fashion”. I guess, there is the exception of Rebecca who seemingly does have some wits about her, but is too drowned out by the near-screeching voices of stupidity, all sadly desperate to get the last word in, to make any difference.
Bottom line, its embarrassing. It is so much so that I really don’t know if I can watch much more, which makes me wonder if many other offended women are feeling such extremes. These ladies are meant to be the cream of the crop, the best of the best, the ones who have business plans and might potentially get big bucks investment from a Lord. But at the moment all they are good for is foundation, highlights and talk, and even their talk doesn’t help much.
I think next week the teams are mixed up, so the girls have kind of already missed out on proving themselves as a team, with the boys bringing a humorous touch to their epic failings through inevitable mockery and piss taking. But these girls really need to do something to redeem themselves and quick because this has already given my sexist boss reasons to add to his list for “why women are not equal”, which so far seemed to only consist of “1. you can’t lift as much.”
There are many things I could suggest they try; have a coffee in the morning, get an extra half hour sleep by not applying that extra layer of orange, try a fitting beret… whatever it is, they need to sort it out, I can here thousands of women screaming at their screens knowing we are not this dumb!